With their own e-commerce portal, FSOs are able to generate demand for their own services (e.g. Bank X offers discount for credit cards issued by the same bank).
With MarketDock, FSOs can easily offer to list the products of their SME and Corporate customers, creating a stronger value proposition for a business to choose a particular FSO for its day-to-day needs.
Given that the e-commerce ecosystem is in its early stages in developing markets, FSOs can more easily tap into this lucrative market and be less dependent on third parties to generate demand for credit card consumption
With the credibility FSOs have with consumer (compared to traditional e-commerce vendors), FSOs are able to sell premium products more easily